Customer insights
Your business depends on your ability to continually meet evolving customer needs. Using targeted analytics, we can help you to see what’s coming next and how sustainable decision-making affects your customers’ thinking and buying patterns.
Innovation
Knowing that you need to do something is one thing, knowing what to do, how to do it, and what impact it will have, is completely different! Prospectus’ Innovation Capability Maturity Framework maximises your chances of innovative success.
Service product delivery
Working out how you will get your product or service to your customers in the most cost-effective and sustainable manner is crucial for business success. This can involve focusing on technology, logistics, or simple tweaks to existing processes.
Marketing
Getting your message out there and distinguishing yourself in the marketplace is key to the success of any business. Prospectus can help you to identify key messages and the most effective channels of engagement to maximise your chances of success.
Sales
Where “rubber meets the road” for any business. Despite research telling us that over 40% of consumers will pay a premium for sustainable products, this means a high percentage will not and so aligning your sales strategy with customer habits is key.
Customer use
How your product/service impacts on consumers and ultimately wider society should be a key concern for any business. Prospectus’ outcome-focus means we look beyond simple outputs and instead consider what difference your product or service will have.
